Founder & Industrial Designer | 2018 | Bogotá, Colombia

Overview

Before building factories, digital ecosystems or AI systems, I built something simpler —
an experience.

Botanic Lab SAS was born from my passion for design, materials, and the art of creating beautiful objects with purpose. I wanted to bring mixology into the home, but in a way that felt premium, elegant and unforgettable.

“I didn’t just design a product; I designed a ritual.”

It became one of my first real ventures, and the project that proved something fundamental about me:
I can take an idea from concept → material → manufacturing → branding → packaging → market.

Context

Back in 2018, the idea of having a luxury cocktail kit for home experiences barely existed in Colombia.
Most products in the market were generic, low quality or disconnected from design aesthetics.

I saw an opportunity to create something refined — a kit that blended:

• Craftsmanship.
• industrial design.
• Woodwork.
• metal detailing.
• premium packaging.
• and a complete sensory experience.

This project combined every part of my identity:
designer, maker, creator, and entrepreneur.

My Role

As the founder and industrial designer, I led every part of the process:

• Concept development & product vision
• Material exploration (premium woods, stainless steel, engraving metals)
• Precision wood carving & finishing
• Laser-cut and engraved metal elements
• Packaging design (luxury cardboard structure)
• Recipe book & content creation
• Branding and visual identity
• Supplier management and small-batch production
• Sales, marketing and customer experience

This was my first proof that I could build something real from zero.

Process Highlights

• Hand-selected materials to balance durability, elegance and tactile feel.
• Designed the kit to be both functional and decorative: an object meant to live on display.
• Crafted a premium wooden base with carved compartments for each tool.
• Integrated laser-cut and engraved metal plates to elevate the aesthetic.
• Designed the full packaging system, from outer box to internal structure.
• Crafted a recipe book with curated cocktails and visual storytelling.
• Managed all manufacturers for wood, metal, packaging and printing.
• Delivered a product that felt like a lifestyle statement.

Impact

Botanic Lab SAS sold limited units, but the real impact wasn’t financial,
it was foundational.

This project taught me:

• how to transform ideas into products.
• how to coordinate materials and suppliers.
• how to design experiences, not just objects.
• how to sell, market and communicate vision.
• and how to execute under uncertainty and learn fast.

Most importantly, it confirmed something that defines my career today:

“I don’t wait for the perfect moment. I build. I create. I execute.”

Botanic Lab was the seed, the beginning of the builder I would later become.

Technologies & Skills

• Industrial design.
• 3D modeling & prototyping.
• Material selection (wood, metals).
• Laser-cutting & engraving.
• Packaging design.
• Branding & visual identity.
• Supplier coordination.
• Small-batch manufacturing.
• Product storytelling.

Botanic Lab shows my ability to build physical products with meaning and precision.
Combined with my later companies, it completes the picture:
I can build physical products, digital ecosystems, AI platforms and philosophical systems.
This is the versatility and adaptability of a real builder.